Nearly 100 and not at all old
As Georg Haupt Bekleidungswerke GmbH and with our 90 year-old traditions, we are one of Europe’s largest fashion specialists. Our tradition extends from the Leipzig clothing and apron factory founded in 1926 to the brand supplier haupt fashion group of today. From the time of post-war reconstruction and the “economic miracle”, our company headquarters have been located in Lippstadt in East-Westphalia, a European economic powerhouse, which is not afraid to be compared to metropolitan regions.
Establishing the brand
The company established itself as a specialist for ladies’ blouses in the fifties and sixties. The business advanced from the Haupt shirt to becoming one of the first real specialists for men’s leisure shirts in Germany. In 1981 Nadine H arose as a women’s wear counterpart to the successful line in men’s shirts. New challenges are waiting in the 21st century: Vertical integration, e-commerce, multichannel marketing and demographic developments. In 2016, with haupt fashion group as the umbrella brand, Georg Haupt Bekleidungswerke is setting itself up once more with rejuvenated looks and further innovative brands. haupt fashion group is therefore responding to a generation, which is older but with an increasingly younger way of thinking.